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 Our client experience includes creating corporate identities across a wide range of arenas. From non-profit agencies to social networks -- we've helped companies of all sizes craft, refine and represent their brands more effectively.
Before considering the more tangible aspects of branding like logos and letterhead, many companies come to us looking for a name, especially since making sure the name of the company is available on the Internet is a key component to the process. Company naming involves a number of 'brainstorming' workshops with client marketing and management teams to tease out ideas and directions. After generating a list of options, the process of choosing only the ones that show the greatest potential begins.
Eventually a short list emerges and the client is able to make an informed decision. In this process, one of the toughest parts is finding a domain name that accurately matches or describes the company name. Among the companies we have named is HerRacing.com for a female racing fan network and CyberSafetyOnline.com, a knowledge base for parents with children on the Internet.
The logo is at the heart of corporate identity and is designed as a robust 'mark' or 'sign' that can be reproduced in color or black and white on any medium. On each occasion it provides instant recognition. It is easier to 'read' a logo than to read the written name of an organization.
Once the logo is set, letterhead, envelopes, business cards and even brochures can be created. Our staff can transition your logo from web standard to print ready and create a set of printware that is consistent with the look and feel of your Web presence.
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